About us.

In 1951 Bassoul-Heneine & Co. was founded by Louis Bassoul and Pierrot Heneine.

In 1955, it became the importer of BMW. The premium German brand has been the leader in Lebanon for the past 30 years, offering its loyal customers the most advanced technology and innovation from engine to design.

In 1960 Bassoul-Heneine & Co. opened a new workshop on Mar Elias to accommodate its customers resident on that area and to assist Ain El Mreisseh showroom in servicing its clients.

In 1969 Bassoul-Heneine & Co. team was amongst the top three in the Rallye Du Liban. 1969 was a successful year and lasted till 1975 bearing the number 1 position in the Rallye at all times.

In 1972 Bassoul-Heneine & Co. constructed a huge building for future plans of being the headquarters of the company but due to the start of the civil war, all work was procrastinated till further notice. Nowadays, this building has been restored.

1975 was the beginning of the civil war. However, Bassoul-Heneine & Co. showrooms, workshops and network of 8 dealers remained operational to cover the whole country and build awareness and image of the brands presented by Bassoul-Heneine.

1991 was the end of war. Return of sales with an 80% of market share in the BMW 3 Series segment. Moreover, in 1991 Bassoul-Heneine & Co. was the 1st in advertising on TV with the launch of the best seller, the BMW 3 Series.

In 1998, Bassoul-Heneine sal was established.

In 2002, Bassoul-Heneine sal became also importer of MINI, part of BMW Group.

In 2003, Bassoul-Heneine sal took over the importer ship of BMW Motorrad, part of BMW Group.

In 2005, Bassoul-Heneine sal moved to their new headquarters in Sed El Bauchrieh. An empire of their own has been built with a dedicated showroom for each brand to meet and exceed their customers’ expectations offering personalized service and attentiveness.

In 2006, Bassoul-Heneine constructed a state of the art workshop with dedicated area for each brand to create more personalized service, to represent each brand and to be its ambassador.