Puts the brakes on consumption.

Brake Energy Regeneration
in the BMW ActiveHybrid 7.

Until now, taking your foot off the accelerator meant that energy was going unused. However, thanks to BMW's Brake Energy Regeneration, this is no longer the case. The electric motor in the BMW ActiveHybrid 7 becomes a generator with 15 kW output that transforms the vehicle's kinetic energy into electricity. This energy is stored in the high-performance battery and is ready to be deployed during the next acceleration manoeuvre.